Stupid Cancer Road Trip Rolls On
With over half their journey complete Stupid Cancer Road Trippers – John Sabia and Kenny Kane – continue to make their way west to the OMG Cancer Summit in Las Vegas. Check out the second webisode...
View ArticleStupid Cancer Road Trip Wraps Up
Today marks the last day of the Stupid Cancer Road Trip. Check out the third webisode released from this dynamic team. This particular leg of the journey focuses on their visit to Durham, North...
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Customer experience management and pharma
If you market pharmaceuticals your products affect many lives and your customers can be some of the most engaged anywhere. So, then, why is it that we hear so little about Customer Experience...
View ArticleDigital in the exam room
A five-page report from the AMA board of trustees to the AMA House of Delegates meeting last week discusses how computers can best be used in the exam room with patients. The AMA looks at technology in...
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Pharma digital marketing shows substantial improvements
One of the only reports on the market that tracks actual outcomes is the comScore Pharma Marketing series. The results from this sixth year show substantial improvement over previous years. The core...
View Article77% of parents want email access to physicians, 48% think it should be free
Patients and caregivers, in this case parents, really want email access to their physicians, but paying for it should be up to the insurance companies according to the University of Michigan Hospital...
View Article55% of insured patients paying more attention to cost
A freshly-minted study, conducted in early November, shows that insured patients are paying more attention to the costs of care including out-of-pocket expenses and also quality of care related...
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Abbvie exhibit uses art to describe the patient experience
Sometimes we need to break away from dry presentations and descriptions to really empathize with patients. The AbbVie art exhibit at the European Crohn’s and Colitis Organization (ECCO) congress gave...
View ArticleAdherence requires good HCP relationship
It looks like the patient-physician relationship is important for adherence according to a study published in the Journal of Internal Medicine. The study found that “patients were less likely to comply...
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Patient centricity: vulnerability in marketing
If you’re addicted to watching Ted talks, then there’s no doubt that you’ve learned about Brené Brown, and her outstanding research about human connection — our ability to empathize. Her work and...
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The Internet of Things in healthcare
Opportunities In a world where the patient visits the doctor across a telemedicine system to get advice, and sometimes a prescription, there are many opportunities for the IoT to lend a hand. Maybe the...
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3 in 4 Americans want health data exchange
A survey by the Society of Participatory Medicine shows that 3 in 4 Americans think their health data should be easily shared between doctors. However, this is currently not the case with EHR vendors...
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Seniors want digital health
When seniors go online, the survey also showed that the top reason to do so was to find health information. The top five digital tools that seniors are seeking are: Self-care tools that would allow...
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Klick’s 2015 ALS Ice Bucket Challenge video: The Inside Story
And yet for me, and many of peers, Pat might as well have been talking about himself. We first met him earlier this year as we sought out awe-inspiring speakers to share their stories at our Klick MUSE...
View ArticleTop of Mind: Please Be Kind
The America’s Health Insurance Plans (AHIP) conference in Chicago this week was themed “ENGAGING Today’s Healthcare CUSTOMER: Consumer Experience & Digital Health Forum,” and featured subject...
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Stupid Cancer is Smart Advocacy
Image via Washington Post Stupid Cancer has become the most influential advocacy organization specifically for young-adult cancer patients. Matthew Zachary’s own challenges and frustrations as a...
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Vintage Wineland: Claire Shares Vital Patient Insights
We’re all patients. Whether we personally face health challenges or have loved ones who do, we were all born into a healthcare system and remain participants throughout our lives. That obvious reality...
View ArticleePatient Power!
An amazing thing happened along the road to the quantified self: Patients have become empowered by digital technology to actively participate in their own healthcare. The traditional paradigm of a...
View ArticleJimmy Kimmel’s Heartfelt Story
Our health is taken for granted, until it can’t be. So we live in a binary state of either wellness or sickness—normal and busy, or ill and in crisis. Unlike the consumers of commodities and luxury...
View ArticleThe Healthcare Experience Revolution is Here
Safe to say that Google, Facebook, and Tesla are probably somewhere on your list. These industry leaders pioneered bold experiments that ultimately changed how we find information, how we connect to...
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